So I posted Heron’s old A-Ron interviews on THE MT a bit back during the A-Ron retrospective piece. Needless to say, after the hiatus I was excited about this new stuff from HP.com (see below)… But man, the guy came off as kinda’ crazy. “Whitewash”? “Blackwash”? C’mon, we don’t need that. And the irony too… A-Ron making his name off this really lux label that makes itself out as the definition of street wear and then playing it off like he is some kind of anti-rich, anti-capitalist. (yo, earth to everyone… street wear is Sean John Ts from TJ Maxx for like $9.99, not $150+ hoodies from aNYthing. Who from the street are buying them?) And I totally get it, but its not white/black thing, its a rich/poor thing. And unfortunately those two things correlate often, but you miss the point of whats happening in “the city” when you play that card. Furthermore, this guys got money. He is practically part of his “whitewash.” (Am I the only one who actually thought he was white?)
And his “Invite Only” “Secret Space”… um, yeah, not interested.
So, yeah, this post is coming off as a little harsh. The interview is like 5 minutes long, and you can’t judge the guy on 5 minutes. Agreed. And I think A-Ron is gonna do great(er) things. And Ill probably regret writing it. Still though…
As to his plans with OFF BOWERY Productions… 15 brands in the next year and a half. Secret Artist Studios. Skate park. TV Show. yikes.
The complex blog did post some scathing stuff on both A-Ron and HP, but then apparently took it down. Shame, Complex, SHAME… its all politics… (it is reprinted below from Complex’s cache)…
“Dick riding streetwear correspondent and so called “young tycoon in the making,” Heron Preston, kind of interviewed—it was more of an open platform for rambling—A-Ron the Downtown Don about his ‘Off Bowery’ brand recently. Last time we checked in with the “Don,” he was embroiled in lawsuits and getting countersued by trustafarian clothier and keeper of aNYthing, Kiernan Costello. Although there’s still plenty of legal drama going on, A-Ron spilled the beans about some developments concerning his new endeavor. For one thing, he’s got a venue, this time settling for a space in Soho, a far cry from the grimier Chinatown neighborhood surrounding his former holdout on Hester, but a spot nonetheless. We also learn that he’s planning on launching 15 distinct brands and running with some sort of Wu-Tang inspired business plan that comes together like Voltron during sale time. If you made it through Part 1 and can stomach more, here’s Part 2 too.”
And the Interview from HP.com…
Part 1…
Part 2…
UPDATE: COMPLEX Mag. did leave the post up… seen here: http://www.complex.com/blogs/2008/01/09/a-rons-off-bowery-is-way-off-bowery-its-in-soho/
SHAME is rescinded.
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you down the road!
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