First saw this on the brilliance. That’s Vincent Gallo in the black (yeah, the guy defacing the art). I was surprised at the Richardson choice by Belvedere, but considering the guy is doing limited edition Ts for Uniqlo I guess its not that crazy to be doing some of this more big name/mainstream stuff.
Gawker’s take on the whole thing was amusing…
Ostensibly, the ad is meant to position Belvedere as the downtown drink of choice and other brands, such as Grey Goose, as the stuffy uptown beverage. But! What it really gets at is how both Gallo and Richardson have become silly parodies of themselves. Gallo, who fancies himself an artist, takes a Sharpie and defaces an admittedly mediocre painting with a scrawl and stands back as if he’s created something truly trenchant. It’s almost as self-indulgent as when he concocted a whole movie around Chloe Sevigny giving him head. Richardson, on the other hand, is shown so hellbent on documenting his own fame that he can only train his lens on a lens trained at him. Whatever. It makes me want to have a drink but definitely not Belvedere.
And then N+1 was all like, GAWKER, you’re irrelevant! And Gawker was like, Shit, you’re right! And Gawker managing editor Choire Sicha and editor Emily Gould simultaneously quit. oh SNAP!
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