Picked up Conde Nast’s new business mag Portfolio the other month and was really underwhelmed. I remember Tom Wolfe’s article on hedge funds that read just like the millions of you-wont-believe-how-rich-these-guys-are, human interest stories. OK, yeah, do well in finance, get into hedge funds, and make unimaginable cash… I’ve read this article like 30 times already. (Slate mag has a great write up of it here). So, anyway, I am always looking for a cool biz mag and just figured that Portfolio won’t be it; nothing unique in writing about hedge fund managers.
But then the 3rd issue came out the other week and had this giant crazy article on Nigo’s Bape (the Brilliance beat me to it here), how free youtube-esque porn sites are ruining the online porn industry, $3 flights, and a number of other pieces that are def worth the read.
Wrote about Monocle the other month and how its minimalist design really overwhelmed its lackluster content. Portfolio is, in a way, on the other end of that spectrum. Its layout is pretty standard fare for magazines while its content, thought not always great, is at least relevant and usually interesting. Anyway, check it out, Portfolio’s Nov. 2007 issue.
And here. Love Stop Smiling.
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