Philly’s PEDESTRiAN turned me on to aNYthing’s new flava’. I don’t think I am as disappointed as most, but I have serious fears for the post-A-ron era of aNYthing.
It’s tough when things have to come down to this but when sales begin hitting $1 mil… well, litigation is the only way to go. So we learn that after A-Ron dropped the L-word on Sept. 11. In response the current owner, Kiernan Costello, has filed a countersuit alleging that A-Ron broke a bunch of contracts. They are asking for $5 mil. damn.
Complex mag actually went through the paperwork of the countersuit and by their explanation of its contents it sounds like it reads as a kind of who’s who of the downtown NYC streetwear scene; even going into A-Ron’s whole thing with the 205 club.
I guess if it was a cordial parting that would be one thing, but this begs so many questions; perhaps most importantly for the brand, what do the customers do? A-Ron HUSTLED to start this thing and keep it moving; how much of aNYthing is A-Ron himself? Is it something completely different now that its under new leadership? Will aNYthing hit that tipping point that brings it over into the mainstream (as in the case with BAPE right now) or will this whole thing cause the waters to recede a little? Time, friends, time.
Vid from HP.
And another HP interview here.
And that whole brand underground article from the NYT.
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